This guide will help you understand the new rules for businesses sending text messages. We’ll look at how “The Campaign Registry” (TCR) checks and approves these messages, what “Authentication+” is, and what these changes mean for how businesses communicate with you.

What’s 10DLC and Why Do Businesses Text?

• 10DLC (10-Digit Long Code): These are just regular-looking phone numbers (like 555-123-4567) that businesses use to send texts.
• A2P Messaging (Application-to-Person): This is when a computer program or app sends texts to people. Think of it as automated business texts, like appointment reminders or promotional messages.
• Why it’s essential: Businesses use texts to send you reminders, alerts, confirmations, and even marketing messages. It’s a quick way to reach you.
• The Catch: To stop spam and fraud, mobile carriers (like AT&T and T-Mobile) now require businesses to register their brand and their texting campaigns through The Campaign Registry (TCR). This proves they’re legitimate.

The Campaign Registry (TCR): Your Texting Guardian

• What it is: TCR is like a central office for all business text messaging. Its main job is to check and approve businesses that use 10DLC numbers to send texts in the U.S.
• How it works: TCR collects information about businesses and their texting plans. They verify details like the company’s legal name and address. This helps build trust and makes sure you’re getting texts from real businesses, not scammers.
• Impact: Mobile carriers rely on TCR to distinguish legitimate business texts from spam. For businesses, registering with TCR is crucial for their messages to be delivered. If they don’t register, their texts might get blocked.

Getting Your Business Verified in 2025

• Steps to Register:
  • You’ll need to submit your business’s legal name, address, and country through a texting service that works with TCR.
  • Provide an email address so they can contact you about your registration.
  • TCR will then check your information against public records. Completing this is key to getting approved.
• New Changes with “Authentication+”: This new feature enhances the verification process. It adds an extra layer of verification during registration, requiring more detailed information. This helps prevent misinformation and protects against fraud and scams.
• Common Problems and Solutions:
  • Delays can occur if you submit incomplete or incorrect information.
  • Confusion: The new rules can be a bit tricky to understand.
  • Solution: Make sure all your documents are accurate, and don’t hesitate to ask your service provider for help. They can guide you through the TCR process.

Authentication+ and the Future of Business Texting

• What is Authentication+? Also called Auth 2.0, this is a new security upgrade for business texting. It adds a deeper layer of verification to the brand registration process, making it much harder for fraudsters to impersonate legitimate businesses.
• How it helps: By requiring more detailed information and doing advanced identity checks, Authentication+ ensures that only authorized businesses can send texts. This verifies the sender’s identity.
• Looking Ahead: With Authentication+ becoming more common, business texting will be more secure and reliable. Businesses will need to keep up with these new standards to ensure their texts comply with the latest rules. This will help prevent fraud and build more trust in text messages.

In a Nutshell

• Key Takeaways: Authentication+ has really stepped up the brand verification game, requiring more detailed info and stricter checks. TCR remains the central hub for reviewing and approving business texts, ensuring only legitimate businesses can send them. Companies must register their campaigns to follow the rules.
• What’s Next for 2025: Expect even stricter rules and verification processes from mobile carriers and TCR to fight fraud. Businesses need to stay informed and adjust their texting strategies to keep their messages flowing.
• Final Thought: Following these rules isn’t just about avoiding penalties; it’s about building trust with you, the customer. With Authentication+ raising the bar, it’s more important than ever for businesses to be accurate and open when registering their brand.

Got questions about business texting? Our experts at TextNow.Cloud are here to help! Call us at (336) 490-4900.