marketing

The Evolution of SMS Marketing: Trends to Watch in 2024

Leave a Comment / Blog, communications, texting / By Neil Matson

SMS marketing has become a titan of direct communication, uniquely blending immediacy with intimacy. This article explores the rich benefits of SMS marketing, from its unmatched reach and engagement to its soaring open and response rates. We will explore the art of crafting effective strategies through text messaging, emphasizing real-time messaging and personalization nuances.

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The Worst Text Message Marketing Mistakes to Avoid

Leave a Comment / Business Messaging, communications, texting / By Nicky Smith

SMS marketing is a powerful way for businesses to reach customers directly through text messages. However, given the personal nature of text messaging, it’s easy for marketers to make common mistakes if they don’t understand the proper usage of this medium.

Text message marketing can be a powerful tool to reach customers, but avoiding common mistakes and pitfalls is important.

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